10/10/2023
|
Categories: News |
Published by: BTCGOSU |
Last updated: 10/10/2023
Good News for Gambling Advertisers on Facebook (Meta) Meta defines online gambling and gaming as any product or service involving monetary value as part of entry or prize. Advertisers aiming to promote such content must adhere to specific guidelines and seek prior written permission from Meta. This comprehensive guide outlines the criteria and regulations governing online gambling and gaming advertisements on Meta’s platforms.
Requesting Permission for Online Gambling and Gaming Ads
Advertisers interested in running ads related to online gambling and gaming must request written permission from Meta. This request should include evidence that the gambling activities are appropriately licensed by a regulator or considered lawful in the targeted territories. Additionally, it’s crucial to note that Meta strictly prohibits the targeting of online gambling and gaming ads to individuals under the age of 18.
Types of Online Gambling and Gaming Content Requiring Permission
To promote the following types of content, advertisers must obtain written permission from Meta:
1. All Forms of Online Gambling
This category includes various forms of online gambling, such as:
Betting
Lotteries
Raffles
Casino games
Fantasy sports
Bingo
Poker
Skill game tournaments
Sweepstakes
2. Games Involving Monetary Value
Ads for games where monetary value is part of both the method of entry and the prize, including cash or digital currencies like Bitcoin, require permission. This also encompasses games that necessitate purchases to enhance gameplay or gain an advantage in winning prizes with monetary value.
3. Ads with Gambling Promotions on Destination Pages
Even if there’s no direct gambling or gaming on the landing page, advertisements with destination pages containing promotions for online gambling or games require permission. This includes aggregator or affiliate websites.
Age Restrictions and Targeting
Advertisers with permission cannot target ads to individuals under 18 years old. Age restrictions are strictly enforced to protect minors from exposure to online gambling and gaming content.
Countries Where Permission Can Be Requested
Permission to advertise online gambling and gaming content can be requested in the following countries:
Austria
Australia
Brazil
Belgium
Bulgaria
Canada
Czech Republic
Colombia
Denmark
Estonia
Finland
France
Greece
Germany
India
Ireland
Japan
Kenya
Mexico
Netherlands
Norway
Nigeria
Peru
Portugal
Poland
Romania
Serbia
Slovakia
South Africa
Spain
Switzerland
Sweden
Turkey
United Kingdom
United States
Running Ads Without Permission
Advertisers without written permission from Meta can still run ads related to:
Physical, real-money gambling activities or establishments like “brick and mortar” casinos.
Entertainment events at casinos or offline poker tournaments (provided the ad doesn’t promote or facilitate online gambling).
State or government lotteries, if the advertiser is directly responsible for running the lottery.
Prize promotions involving product purchases at regular retail prices, as long as online gambling isn’t the primary business model of the advertiser or any featured brand.
Entirely free-to-play games.
Please note that advertisers must adhere to all applicable local laws when running these types of ads.
Meta’s policies regarding online gambling and gaming ads aim to maintain a responsible and compliant advertising environment while safeguarding vulnerable demographics, particularly minors. Advertisers are encouraged to consult Meta’s Business Help Centre for further guidance and updates on these guidelines.
Share:
Relevant news
Xposed Accuses AyeZee of Faking $4.8 Million Slot Win
In the fast-paced world of crypto gambling, controversies are no strangers. The latest saga involves…
read more +
Major Cryptocurrencies Witness Significant Gains in iGaming Sector this 2023
The burgeoning relationship between cryptocurrencies and the iGaming sector has taken a significant leap forward…
read more +
Erik Finman: The Youngest Bitcoin Millionaire’s Journey
In the annals of cryptocurrency history, 2018 will forever be marked as the year when…
read more +
Betfury Introduces a Very Generous Referral Program
Betfury, the pioneering crypto gaming platform, has just rolled out a groundbreaking referral program that…
read more +
BetFury Launches Bonus Combats: A PvP Feature for Crypto Gaming
In a pioneering move that underscores its commitment to revolutionizing the crypto gaming landscape, BetFury…
read more +
Dillon Danis Teams Up with Duelbits for His Boxing Debut
MMA fighter Dillon Danis is set to make his boxing debut in a highly anticipated…
read more +
